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Raw Style, Rider Owned.

Raw Style, Rider Owned.

Independent fashion curated by Dane Reynolds and Austyn Gillette for the modern subculture.

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Our Story

FORMER MERCHANDISE was founded on a commitment to minimalist aesthetics and functional design for the modern wardrobe. From our versatile Franchise knits to the unexpected thrill of our Mystery Packs, we craft premium essentials that balance industrial edge with everyday comfort. We believe that true style lies in the details, ensuring every piece we create serves as a lasting staple for your individual expression.

What Our Customers Say

The heavyweight cotton quality is unmatched. Best oversized fit I have found in years. Truly premium streetwear.

M
Marcus R.

Fast shipping and incredible attention to detail on the stitching. Former Merchandise never misses on style.

E
Elena V.

Minimalist aesthetic done right. The fabric feels durable and expensive. Definitely worth every penny for the quality.

J
Julian K.

Redefine Your Wardrobe With Former Merchandise

Shop our latest drop of premium apparel designed for those who value timeless street style.

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